UTM Link Builder

Build campaign tracking URLs for Google Analytics

Website URL *

Quick Presets

Campaign Source *

The referrer (e.g. google, newsletter)

Campaign Medium *

Marketing medium (e.g. cpc, email)

Campaign Name *

Name of your campaign

Campaign Term

Identify paid search keywords (optional)

Campaign Content

Differentiate ads or links (optional)

How UTM parameters work

UTM parameters are tags added to your URL that Google Analytics reads to track where your traffic comes from. Use Source for the platform, Medium for the channel type, and Campaign for the campaign name. Values with spaces are auto-formatted to underscores on blur.